Friday, October 25, 2013

The Christmas Tree is up at Roosevelt Field

The Christmas Tree has officially been put up at the North Court in the Roosevelt Field Mall. The process took only one day to complete. 

Shoppers took pictures of the tree as it was being assembled and posted it on Instagram. With the #rooseveltfield hashtag, one can see all the different pictures people have shared. 

Many captions and comments show that people are surprised that the tree is up so soon. "What. The. F***. It's October." wrote one person. What do you think? Was it too soon for the Christmas Tree to go up? 

Here are a few pictures that onlookers have shared via Instagram: 

Photo Credits: Chapinaliita (Top Left), ther00per021807 (Top Right), theshteph (Bottom Left), ther00per021807 (Bottom Right)













Friday, October 18, 2013

Chipotle Opens at Roosevelt Field

Photo Credit: Google Images (businessinsider.com)
After weeks of anticipation, Chipotle has finally opened up at Roosevelt Field. The Mexican grill opened up earlier this week and is located on the main floor next to Build a Bear Workshop and across from Skinny Pizza near JcPenney

Chipotle is a popular Mexican grill chain that specializes in burritos and tacos. The new restaurant has given shoppers and employees another food option and other food chains such as Taco Bell some competition. 

Many mall employees are very excited about this new addition. "I spend a lot of time working here [Roosevelt Field Mall] and am tired of the food options, so I'm very happy that Chipotle is here," said Joaquin Villalobos, a Express and Victoria's Secret employee. 

The restaurant is open Monday through Sunday from 10am to 9:30pm. The phone number for this location is (516) 539-3950. For more information on the opening visit, www.simon.com/mall/roosevelt-field/stores/chipotle-mexican-grill

Links:
Roosevelt Field Mall Facebook Page: https://www.facebook.com/RooseveltField?hc_location=stream

Roosevelt Field Mall Twitter Link: https://twitter.com/RooseveltField

Saturday, October 12, 2013

Simon Fashion Now Event Day 2

The Simon Fashion Now event continued and finished it's sixth annual show earlier today. Today was the last day of the Simon Fashion Now tour here in New York. The show is now moving to Charlotte, NC. Roosevelt Field was the fourth of five locations where the tour took place. The tour began in September and will end on October 19. 

Jacqué Ellis, the vice president of Simon Corporate Special Events, spoke a little about the Simon Fashion Now Tour and talked about her experience in putting on these shows across the country. She said, "what's fun about that is different personalities and how people interpret the trends and fashions, while the shows are very similar, how people chose to translate those trends that vary from market to market."

The sequence of events was similar to yesterday's events. Today's events consisted of more high energy runway fashion shows, giveaways, food samplings, and two competitions: model for a minute and ready, set, style! 

Model for a minute involved four volunteers from the audience, two men and two women (over age 18), who had to compete against one another walking down the runway for a minute. 

Ready, set, style! was a interactive styling competition where two volunteers picked a partner from the audience and worked together to accessorize two models. The models only wore a solid shirt and jeans and the contestants had to accessorize them by picking out from a selection of bags, scarves, jewelry, belts and shoes.

The winners for both competitions were chosen by the audience. Whoever got the most cheer and applause won. The prizes included gift cards valued from $25 to $100. 

In addition, like yesterday, there were giveaways and winners were picked from a raffle every hour.

Today's runway fashion shows featured looks from JcPenney, Macy's, Franchesca's Collections, adidas, White House | Black Market, Lucky Brand, Wet Seal, Tilly's, bebe, GUESS and more. All of the looks presented were readily available at the retailers in the mall.

Follow the Roosevelt Field Mall on twitter @RooseveltField or like their page on Facebook: https://www.facebook.com/RooseveltField to keep in touch with future events. 



Take a look below for photos, footage from the runway and the full interview with Jacqué Ellis.

Retail store display

Guests trying Superfoods a la Cart samples.

Attendees learning about different retail offers and trying samples.


Pre- runway show setup

Guests entering their names for the hourly giveaways


                                                             Footage of the runway shows.


                        Interview with the vice president of Simon Corporate Special Events, Jacqué Ellis.

 Simon Fashion Now Event Day 1

Day 1 of the Simon Fashion Now Event kicked off yesterday with a full day filled with shows, competitions, previews, raffles, prizes, and much more. The event was presented by Winthrop University Hospital Breast Health Center. The purpose of the event was to celebrate style and showcase the must-have trends for fall from fashionable retailers of the Roosevelt Field Mall. I had the opportunity to experience the event first hand with a media pass. 

Hundreds of people lined up to register for the event and the first 250 people who registered were awarded with a free swag bag. Among the hundreds in attendance were two friends, Alexa Brancazio and Zoe Allain of Baldwin who came out to the mall specially for this event. The girls dedicated their time to watch all of the shows. "We have been here all day and it's been a lot of fun," said Brancazio.

The event began at 1pm with Design Wars, a design competition where fashion students from Nassau Community College were given the task to create "fashionable art" inspired by pieces and collections of famous artists. Eight students presented their work on the runway in hopes of winning top design honors. Eight models, between the ages of 16 and 21, from the Long Island Arts Alliance's Scholar Artist program modeled the designs.

Later at 6pm was the Trend and Friends Night event which included presentations of fall looks, product displays, and interactive style and beauty consultations from Roosevelt Field Mall retailers. A few retailers that took part in this were Aveda, Bare Minerals, Caché, The Body Shop and more. Guests of the event were also treated with free ice cream and samples of foods from Auntie Anne's, Bobby's Burger Palace, Havana Central, La Bottega and Season's 52.

The night comprised of two fashion shows. The first show featured fabulous fall fashion looks from Bloomingdales which took place from 6:30-7:30 pm. The second show consisted of looks from many other retailers such as Ann Taylor, Bachrach, Carlo Pazolini, C.Wonder, Everything but Water, Joe Fresh, Juicy Couture, Nike and Robert Graham.

During this event, guests had the opportunity to participate in fundraising elements in effort to benefit Long Island Arts Alliance (LIAA).

There were also many opportunities for guests to participate and win prizes. There were prizes raffled away every hour and participants of the challenges were given gift cards. The entire event was open to the public and was free of charge.

Follow the Roosevelt Field Mall on twitter @RooseveltField or like their page on Facebook: https://www.facebook.com/RooseveltField to keep in touch with future events. 

Check out the photos and video footage from the event below:


People wait in line to register for the event

Attendees Zoe Allain (left) and Alexa Brancazio (right) of Baldwin


Guests sampling desserts from Season's 52
Video Footage:
                                                  Opening of Trends and Friends Night Event



                                                   Bloomingadales Fashion Show Footage

Thursday, October 3, 2013

ZARA Store Re-opening

After months of renovations, ZARA has finally re-opened at the Roosevelt Field Mall today. The high street fashion store is located on the first floor next to Black House|White Market

The newly renovated store has a new addition: there is a children's department that wasn't available before. Customers can now shop for men, women, and kids all in one place.

One shopper shared her excitement for the store opening. "I am super excited that Zara has finally opened. I can now shop for my nephew's clothes here," said Erica Taylor. Before the renovation, the kids department was only available at the Manhattan location and online.

Shoppers of the company had the option to shop online or at the Manhattan location while it was under renovation.

The store hours for Monday through Saturday are from 10am to 9:30pm and 11am to 7pm on Sundays. 

Links:
Roosevelt Field Mall Facebook Page: https://www.facebook.com/RooseveltField?hc_location=stream

Roosevelt Field Mall Twitter Link: https://twitter.com/RooseveltField


Zara's Website: www.zara.com