Simon Fashion Now Event Day 2
The Simon Fashion Now event continued and finished it's sixth annual show earlier today. Today was the last day of the Simon Fashion Now tour here in New York. The show is now moving to Charlotte, NC. Roosevelt Field was the fourth of five locations where the tour took place. The tour began in September and will end on October 19.
Jacqué Ellis, the vice president of Simon Corporate Special Events, spoke a little about the Simon Fashion Now Tour and talked about her experience in putting on these shows across the country. She said, "what's fun about that is different personalities and how people interpret the trends and fashions, while the shows are very similar, how people chose to translate those trends that vary from market to market."
The sequence of events was similar to yesterday's events. Today's events consisted of more high energy runway fashion shows, giveaways, food samplings, and two competitions: model for a minute and ready, set, style!
Model for a minute involved four volunteers from the audience, two men and two women (over age 18), who had to compete against one another walking down the runway for a minute.
Ready, set, style! was a interactive styling competition where two volunteers picked a partner from the audience and worked together to accessorize two models. The models only wore a solid shirt and jeans and the contestants had to accessorize them by picking out from a selection of bags, scarves, jewelry, belts and shoes.
The winners for both competitions were chosen by the audience. Whoever got the most cheer and applause won. The prizes included gift cards valued from $25 to $100.
In addition, like yesterday, there were giveaways and winners were picked from a raffle every hour.
Today's runway fashion shows featured looks from JcPenney, Macy's, Franchesca's Collections, adidas, White House | Black Market, Lucky Brand, Wet Seal, Tilly's, bebe, GUESS and more. All of the looks presented were readily available at the retailers in the mall.
Follow the Roosevelt Field Mall on twitter @RooseveltField or like their page on Facebook: https://www.facebook.com/RooseveltField to keep in touch with future events.
Take a look below for photos, footage from the runway and the full interview with Jacqué Ellis.
Footage of the runway shows.
Interview with the vice president of Simon Corporate Special Events, Jacqué Ellis.
The Simon Fashion Now event continued and finished it's sixth annual show earlier today. Today was the last day of the Simon Fashion Now tour here in New York. The show is now moving to Charlotte, NC. Roosevelt Field was the fourth of five locations where the tour took place. The tour began in September and will end on October 19.
Jacqué Ellis, the vice president of Simon Corporate Special Events, spoke a little about the Simon Fashion Now Tour and talked about her experience in putting on these shows across the country. She said, "what's fun about that is different personalities and how people interpret the trends and fashions, while the shows are very similar, how people chose to translate those trends that vary from market to market."
The sequence of events was similar to yesterday's events. Today's events consisted of more high energy runway fashion shows, giveaways, food samplings, and two competitions: model for a minute and ready, set, style!
Model for a minute involved four volunteers from the audience, two men and two women (over age 18), who had to compete against one another walking down the runway for a minute.
Ready, set, style! was a interactive styling competition where two volunteers picked a partner from the audience and worked together to accessorize two models. The models only wore a solid shirt and jeans and the contestants had to accessorize them by picking out from a selection of bags, scarves, jewelry, belts and shoes.
The winners for both competitions were chosen by the audience. Whoever got the most cheer and applause won. The prizes included gift cards valued from $25 to $100.
In addition, like yesterday, there were giveaways and winners were picked from a raffle every hour.
Today's runway fashion shows featured looks from JcPenney, Macy's, Franchesca's Collections, adidas, White House | Black Market, Lucky Brand, Wet Seal, Tilly's, bebe, GUESS and more. All of the looks presented were readily available at the retailers in the mall.
Follow the Roosevelt Field Mall on twitter @RooseveltField or like their page on Facebook: https://www.facebook.com/RooseveltField to keep in touch with future events.
Take a look below for photos, footage from the runway and the full interview with Jacqué Ellis.
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| Retail store display |
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| Guests trying Superfoods a la Cart samples. |
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| Attendees learning about different retail offers and trying samples. |
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| Pre- runway show setup |
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| Guests entering their names for the hourly giveaways |
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