Day 1 of the Simon Fashion Now Event kicked off yesterday with a full day filled with shows, competitions, previews, raffles, prizes, and much more. The event was presented by Winthrop University Hospital Breast Health Center. The purpose of the event was to celebrate style and showcase the must-have trends for fall from fashionable retailers of the Roosevelt Field Mall. I had the opportunity to experience the event first hand with a media pass. Hundreds of people lined up to register for the event and the first 250 people who registered were awarded with a free swag bag. Among the hundreds in attendance were two friends, Alexa Brancazio and Zoe Allain of Baldwin who came out to the mall specially for this event. The girls dedicated their time to watch all of the shows. "We have been here all day and it's been a lot of fun," said Brancazio.
The event began at 1pm with Design Wars, a design competition where fashion students from Nassau Community College were given the task to create "fashionable art" inspired by pieces and collections of famous artists. Eight students presented their work on the runway in hopes of winning top design honors. Eight models, between the ages of 16 and 21, from the Long Island Arts Alliance's Scholar Artist program modeled the designs.
Later at 6pm was the Trend and Friends Night event which included presentations of fall looks, product displays, and interactive style and beauty consultations from Roosevelt Field Mall retailers. A few retailers that took part in this were Aveda, Bare Minerals, Caché, The Body Shop and more. Guests of the event were also treated with free ice cream and samples of foods from Auntie Anne's, Bobby's Burger Palace, Havana Central, La Bottega and Season's 52.
The night comprised of two fashion shows. The first show featured fabulous fall fashion looks from Bloomingdales which took place from 6:30-7:30 pm. The second show consisted of looks from many other retailers such as Ann Taylor, Bachrach, Carlo Pazolini, C.Wonder, Everything but Water, Joe Fresh, Juicy Couture, Nike and Robert Graham.
During this event, guests had the opportunity to participate in fundraising elements in effort to benefit Long Island Arts Alliance (LIAA).
There were also many opportunities for guests to participate and win prizes. There were prizes raffled away every hour and participants of the challenges were given gift cards. The entire event was open to the public and was free of charge.
Follow the Roosevelt Field Mall on twitter @RooseveltField or like their page on Facebook: https://www.facebook.com/RooseveltField to keep in touch with future events.
Check out the photos and video footage from the event below:
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| People wait in line to register for the event |
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| Attendees Zoe Allain (left) and Alexa Brancazio (right) of Baldwin |
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| Guests sampling desserts from Season's 52 |
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